J&R

Crafted the ultimate Shopify E-commerce experience for multi-product stores

Client

J&R Tack and Feed Online Store

Date

October 1, 2024

Overview

J&R Tack and Feed Co has been in the tack industry for many years. Located in Odessa, Texas, they offer a wide selection of western fashion, boots, and other equestrian products. They strive to provide their customers with the best service, quality, and value in all their products.

What we did

Social Media Management

Website development

Campaigns

Strategy

Content

E-Commerce

Branding

The Brief and Challenges

J&R Tack and Feed approached Dizemane Marketing Agency to rebrand their business and refresh their image. The primary objective of the rebranding campaign was to increase brand awareness, improve customer engagement, and drive sales. The client wanted a new visual identity that would differentiate them from their competitors and position them as a reliable and trustworthy supplier of horse and livestock products.

Preparation and planning

We started by establishing a comprehensive strategy that focused on modernizing J&R Tack and Feed's image while still staying true to their traditional values. Our team conducted extensive market research, analyzing customer feedback, data analytics, and case studies to understand the preferences of the target audience and the overall trends in the industry.

Then developed a branding strategy that communicated J&R Tack and Feed's traditional values using a modern approach. Our team created a new visual identity, including a color palette, and typography. We also developed messaging that spoke to the company's quality of service, professionalism, and reliability.

In addition to the rebranding campaign, we developed an e-commerce platform that allowed customers to purchase products online and have them delivered directly to their doorstep. We also designed and developed a new website that reflected the new branding strategy and was optimized for search engines. Finally, we implemented various marketing campaigns  including social media.

The Results

The rebranding campaign was a huge success for J&R Tack and Feed. The new branding strategy effectively differentiated J&R Tack and Feed from their competitors and positioned them as a reliable and trustworthy supplier of horse and livestock products.

Through our comprehensive branding campaign, we were able to effectively refresh J&R Tack and Feed's image while still staying true to their traditional values. Our work on rebranding J&R Tack and Feed highlights the efficacy of our branding solutions and our commitment to helping our clients achieve their goals.

"Media Pop has been instrumental in transforming our e-commerce business. Their strategic approach to branding and platform development helped us streamline our online store, improve the user experience, and significantly increase conversions. Their expertise in digital marketing also boosted our traffic and customer engagement by 50% within just a few months. The team at Media Pop was professional, responsive, and committed to delivering results. We couldn't be happier with the outcome and look forward to continuing our partnership."
— J&R E-commerce